Capital- trying to figure out how much was enough was a challenge. What was more of a challenge was trying to convince people to give us money based off of an idea.
I mean, how willing would you be to donate money to an idea? Especially when the success of the idea is in the hands of a group of teenagers.
We had to calculate not only the cost of the shipment, order, packaging, etc, but also the cost of future shipments and expenses.