Branding is so much more than an interesting package, or logo. It tells your customer and partners who you are and what they are supporting. We really wanted our branding to show our connection with Peru, while explaining where the money goes. The back of the packaging is being developed. It will show an image of Juan and explain the mission of Meraki Giving.
We initially had a stamp made, but there was too much room for human error and it looked too unprofessional. We want to be able to be creative, but keep costs low so that we have more money to invest back into the community.
Soon, the public will be voting on the various designs we have.